Peter Coffin

Peter Coffin is a cultural critic, video producer and an author. Their web series Very Important Documentaries takes a hard look at our society, specifically directing people to look at the systemic elements that cause our woes, and fills out the nuance with the independently-released book Custom Reality an You.

Lobster Capital: Coaxing Money Out of Alienated Young Men's Pockets


Jordan Peterson's success is sometimes baffling, but if we apply a Marxian framework of commodities and alienation, it's not hard to see capitalism at play in the social space. It would be a mistake to argue with Peterson when he says young men are alienated; a more intriguing angle is accepting this idea and linking it with the broader social and economic alienation we all experience.